Na Hora Errada
c: Mundo Razoável
y: 2012

Na Hora Errada (at the wrong time) is a play about a woman’s life and the bad luck  she had throughout her life. From the moment she was born, (the nurse dropped on the floor), in the honeymoon (she had diarrhea caused for a bungled shrimp in the cocktail), until she committed suicide, her life was a “wrong time”. In the poster the idea was say precisely that, from the moment she was born, the clock starts working like a machine that was programmed to explode at the end. that’s why the gears of the clock were bringing out to increase the idea of an inevitable fate. The red crosses appear to provide an environment of insanity for the poster, as something that was always hovering around us screaming “this is a bad time.”