When we think in movies we think in directors, writers, actors, costume designers, sound designers, and so on… And normally we forget something really important: the public. The people who fill the theatres, who are seating in the chairs watching what that all people made. Movies are for people, to make us smile, cry, to scary us or make us laugh… to connect us to a new world and travel to other place and time. So what we wanted to put on the poster of the festival was that other side… the side of the people. How? With their faces expressions. All the city was full of posters, posters with smiles, with scary faces, surprise faces, sad faces… the all kind.